Nahema is a Commercial Leader with 13 years of experience building commercial processes to drive growth and understand what drives consumer behavior across both premium beauty and functional drinks.

She is currently Head of Commercial at Belu Water, the UK's most sustainable premium water brand, which donates 100% of its net profits to WaterAid. There, she leads commercial strategy for the business, proving that profit and purpose can go hand in hand.

Before Belu, Nahema was Insights Manager at Charlotte Tilbury, using market and consumer data to shape brand and commercial strategy.