AGENDA

Join this expert-led, peer-to-peer deep-dive session to discuss the data underpinning and hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

Delegates must pre-register interest prior to the day of the event.

HOSTED BY: GlobalData

• Analysing the latest data on category performance
• Identifying key trends and developments
• Outlook for the future
  

• Future-Proofing Trends: Identifying the key shifts shaping the next era of non-alcoholic beverages
• The New Hydration: Decoding the evolving needs and lifestyle demands of the modern consumer
• Category Winners: Pinpointing which beverage segments are dominating market share and consumer preference
  

• Exclusive insights into the evolving functional beverage landscape and emerging consumer need states.
• Exploring the health and wellness drivers shaping future beverage occasions.
• Translating consumer needs into differentiated functional beverage innovation.
• Accelerating future-ready product development through collaborative innovation.
  

• From Probiotics to Tea, how Japanese tradition & innovation has driven the rise of these two markets elevating them from cultural rituals to modern wellness staples and inspired cleaner, more sophisticated soft drinks and flavours
• How Japan continues to set the pace for health-focused, premium, and purpose-driven beverages that are shaping the future of the industry
  

• Leveraging networked data to identify functional ingredients and streamline formulation
• Ensuring clean-label compliance
• Building resilient supply chains with real-time supplier monitoring

Senior representative, Tracegains

• How are consumers replacing traditional meals with liquid snacks or hybrid drinks?
• Designing drinks that act as problem solvers for the consumer’s daily schedule
• Focussing on products that fit into specific tasks - mid-afternoon focus coffee or pre-sleep wind-down functional tea
  

• Building bold visual identities that cut through the noise of congested beverage aisles
• Extending the product story beyond the label into immersive, 360-degree consumer experiences
• Combining high-level strategy with creative flair to ensure brands remain relevant as trends evolve

Senior representative, Pearlfisher 

• Uncovering the patterns behind successful innovation launches with AI-driven, large-scale meta-analysis 
• Dagnosing why some ideas succeed while others fail, by moving beyond traditional concept testing KPIs
• Triangulating live consumer feedback, real-world sales data and AI predictive modelling to make faster, smarter innovation decisions

Senior representative, Mycofeast

• What do consumers today expect from non alc beverages?
• What are the key challenges manufacturers face?
• Ensure solutions that address manufacturers’ pressures and consumers’ evolving demands

• Understanding why malt is a versatile ingredient
• Using malt-based bases and concentrates to create new beverages
• Introducing nutritious malt syrups that serve as a natural source of sugars, acidity, and colour for sports and health drinks

Senior representative, Soufflet Malt

• Turn complex sensory data into simple, intuitive taste characters that shoppers understand
• Match consumers to their perfect drink in seconds with quick digital taste profiles
• Use 2.5 million global taste profiles to spot market gaps and de-risk new product launches

Senior representative, Vinhood

• Out-pacing the crowd with bold flavors and first-to-market functionality
• Identifying areas that large competitors are too slow to fill
• Winning the category by proving our product moves faster than legacy brands

• Using AI to identify occasions driving consumer preference and loyalty
• Exploring how major brands use AI and big data to predict flavour trends
• Accelerating NPD timelines from years to months

Senior representative, Ai Palette

• Why FMCG innovation is underperforming
• Discover how identifying emerging consumer needs, evolving behaviours and untapped consumption occasions can unlock new sources of category growth.
• Turning insight into competitive advantage

Join Beatson Clark as we separate fact from fiction and explore the role glass can play in building truly sustainable, premium non-alcoholic drinks brands

• Separate fact from fiction with the biggest myths surrounding glass packaging.
• Understand how recycled content, reuse, lightweighting and infinite recyclability contribute to a circular economy.
• Gain practical insights to help you make more informed packaging decisions for your brand.

• What defines trailblazing innovation in the beverage sector today? 
• Which categories are leading the way in functional beverage development?
• How can we monitor flavour and functionality trends to drive a successful NPD strategy?
• Understand the drinking occasion: What does the consumer really want from the drinking experience?
  

• Exploring the next wave of functional beverage innovation, from function stacking and GLP-1 companion drinks to hydration, must-have combinations with matcha, gut health, and bioactive botanicals in functional sodas and mocktails. 
• Introducing BioSolar™ Spirulina: the world’s best tasting spirulina. Produced in Europe using Arborea's unique new cultivation technology, the BioSolar™ Leaf, enabling a new level of purity, consistency, and taste. 
• Showcasing five market-ready beverage concepts demonstrating how BioSolar™ Spirulina can unlock new product development opportunities across hydration, clean energy, gut health, and functional beverages.

• The process, technology and botanical fundamentals
• Navigating complex regulatory environments to achieve scale
• Success stories and the commercial landscape

• Launching functional drinks to capture specific moods and lifestyle moments
• Balancing iconic flavour profiles with low-calorie, vitamin-fortified options for health-conscious consumers
• Building a full matcha energy ecosystem - cans, pods and sticks - beyond the single-format drink