Simon Staniforth is a passionate beverage industry professional with many years of experience helping brands grow, innovate, and bring successful products to market.

As Sales Manager at Bryan W. Nash & Sons Ltd he is the trading partner for AUSTRIA JUICE in the UK market. Simon works closely with customers across the UK and Ireland, connecting them with innovative and versatile flavour solutions that meet current market demands.

Over the course of his career, Simon has built extensive experience across the food, beverage, ingredients, and FMCG sectors. He has held commercial and business development roles with leading companies including Kreglinger, THG, AM Fresh, AB InBev, Molson Coors, and Purity Soft Drinks, giving him a broad perspective on both product development and commercial strategy.

Simon is particularly passionate about flavour innovation, new product development, and building strong, long-term partnerships. He enjoys working with manufacturers, brands, and innovators and brings valuable perspectives on beverage innovation, flavour trends, and the opportunities shaping the future of the food and drink industry.