Katherine Willis is an entrepreneur (Founder of Cups Full coffee bags), marketing strategist, and fractional CMO who helps founders and growing brands turn bold ideas into scalable businesses. She works at the intersection of consumer insight, innovation, and commercial growth, supporting brands as they launch new products, build loyal communities, and stand out in competitive markets - across a variety of industries.

In response to consumer and market trends her brand Cups Full is on a mission to make access to speciality-grade coffee compromise-free, with polyphenol-optimised and caffeine ranked coffee bags. Her goal is to bridge the gap between luxury experience and convenience, helping people make more "full cup" moments.

At this event, Katherine will share her perspective on innovation in functional beverages, exploring how evolving consumer expectations, wellness trends, and entrepreneurial thinking are creating opportunities for the next generation of drinks brands (both hot and cold).