Simon is a Global Portfolio Manager Wellness at Givaudan, leading the Wellness Food & Beverages portfolio. With over two decades of experience in the global flavor and ingredient industry, he drives the development of functional solutions that resonate with today’s wellness-minded consumers and enable brands to meet growing demand for health and sensory appeal. Simon holds a BSc in Food & Business from Hanzehogeschool Groningen (Netherlands) and has built an international career working in both the United States and the Netherlands. His portfolio features core functional botanicals such as Guarana, Yerba Mate, Panax Ginseng, Lemon Balm, and others.